Between December 2024 and February 2025, the UK’s Intellectual Property Office (IPO) ran a public consultation on how to achieve a balance between the rights of human copyright holders, whose works, often taken from the internet, feed the training of Artificial Intelligence (AI) models, and the right of the AI developers to develop their industry.
The IPO set out the problem by describing the issues faced by the two sides as:
- the problem for the copyright holders is that they are ‘are finding it difficult to control the use of their works in training AI models and seek to be remunerated for its use’;
- the problem for the AI developers is that they are ‘finding it difficult to navigate copyright law in the UK’.
Hence, the IPO sought views on ensuring that a set of twin Intellectual Property (IP) objectives is met. The first of these is providing sufficient ‘control’ of copyright holders on their material so that they may be fairly compensated for the use of their IP when used for training AI; the second is ensuring that the ‘access’ of AI developers to large, often copyrighted, datasets is not hampered so that ‘investment’ and ‘innovation’ in the AI industry are also protected. The IPO acknowledged that the debate on copyright and AI ‘has concentrated on large, commercial, generative AI models’ (IPO 2024), which are most likely to affect the creative industries.
However, such a framing of this complex and contentious issue, though commonsensical, stands in danger of overlooking inequities developing towards another group of stakeholders – those users of the internet who provide, what the IPO has termed, ‘low-value data’ (IPO 2024). The economic interests of this group do not seem a significant part of this IPO consultation as they generally are not in most IP-centred debates on the issue. Yet these Users provide a significant amount of the revenue flowing to AI developers from their daily activities on the internet and on other digital media (Image 1).
Image 1: Algorithms surveille Users even as they provide free services. From collecting data to improve User experience, they move to utilising this data for influencing behaviour so that the AI owners may sell advertisement space by matching advertisers with Users and assuring success for advertisers.
Image © 2025 by Sasmita Sinha. All rights reserved
Changing uses of IP in the AI landscape
The reasons may have to do with the traditional concerns of IP protection as they have evolved over the past 350 years. The development of intellectual property protection in its modern form is mostly traced back to England’s Statute of Anne of 1710. The statute recognised the need to protect the rights of creators of intellectual products, such as books, to profit from their originality, skill and labour (Deazley 2008). The books were deemed to be the property of their authors due to being ‘the Product of their Learning and Labour’ (The statute of Anne, 1710, as cited in Deazley 2008, italics added).
This view of intellectual property is important because until the rise of certain kinds of AI, this ‘internal’ quality in the creation of one’s intellectual property was precisely what gave an individual the right to profit from it. Intellectual property emanates from within the mental processes of its creator(s) and becomes recognisable as private property in law once it is inscribed in a tangible medium, such as on paper or a canvas.
Currently, however, there are AI whose development and functioning is more akin to traditional industrial processes as shown in Image 2, which describes both the creation and functioning of an algorithm at Facebook. Both these processes utilise intellectual and behavioural input from the Users of Facebook in order to create Intellectual Property owned by the company, bringing it substantial growth and profits.
Image 2: One of Facebook’s algorithm that develops from collecting and analysing User data in order to then
direct feeds to the individual that are beneficial for the company’s growth though not always beneficial for the User
Image © 2025 by Sasmita Sinha is licensed under CC BY 4.0
In such cases, it would seem that AI development uses individual User’s data more like a traditional industrial activity. For example, house-building uses raw materials like clay that are baked into the bricks, which are ultimately transformed into a final product that does not retain any immediately identifiable trace of the clay in its original form. Despite their lack of visibility, however, such raw materials have to be paid for in a way that the Users’ data feeding the Facebook algorithm does not.
Using a post-Marxist approach, Morreale et al (2024) have discussed such daily activities by Internet Users as the creation of surplus value, which is finally harvested by platforms like Google and Facebook. According to the authors, the Users perform tasks like those shown in Image 1 above in the form of ‘micro-tasks … [acting like] … unwitting labourers: individuals who are unaware‘ that their seemingly innocuous activities like creating playlists and rating books are then harnessed and utilised for AI training by these companies. The authors call these practices ‘labour exploitation’ because, they argue, that the ‘technology companies unilaterally extract surplus value from individuals to train AI’.
From ‘productivity’ to distributive justice
These ruminations on the nature of what constitutes intellectual property worthy of protection and financial rewards become significant in the context of AI discussions like the IPO’s consultation since, in the past decade, governments around the world have intervened actively to facilitate the AI industry’s access to large datasets for free or at relatively low cost. The primary driver of such interventions has been an almost non-negotiable emphasis on productivity gains.
However, in the context of the IPO consultation, it is notable that the consultation text cites the Global AI Index 2024, which shows the UK in the 4th position globally and as a world-leading power in AI development and innovation. As Hilty et al. (2021) elaborate, governments are expected to use policy initiatives to drive forward innovation in sectors where there is a clear identified need for innovation to solve an identified social problem. Going by the data cited by IPO, there is no such need in the UK at the moment in the AI development industry. Writing more generally, Hilty et al (2021) also agree that ‘on a general level one can presently observe that AI innovation appears to be thriving’ (p. 62).
Instead, the volume of concern is rising at the helpless exposure of individuals to, what essentially amounts to, a mining of the human individual for corporate profit. The increasing power- and economic inequalities ushered in by AI deployment are a cause for concern too. Placed in the context of the phenomenal per capita economic growth that has taken place globally in the past 50 years or so (Data Page: GDP per capita 2023), in spite of a significant jump in the world’s population at the same time (which has more than doubled to its current 8 billion people in the same period [PM 2025]), the emphasising of productivity and competitiveness seems misplaced.
It is, therefore, suggested in this series of blogs that reframing the issue as one primarily involving distributive justice within society rather than one centred on promoting productivity captures the current problems to be solved in a much more meaningful manner. Of course, IP law has traditionally been more concerned with rewarding innovation than matters of justice. However, by exploring the definition of ‘intellectual’ in IP laws, I propose that a widening of this definition, particularly via the lens of distributive justice, may be a much more effective approach to a just balancing of the rights of all the stakeholders in the current AI-development scenario, than staying within established ideological parameters, which may erase the contributions of the most vulnerable group and deny them their valid economic share of the AI pie.
References
Deazley, R. (2008) ‘Commentary on the Statute of Anne 1710', in Primary Sources on Copyright (1450-1900), eds L. Bently & M. Kretschmer, www.copyrighthistory.org [online resource]. Intellectual Property Office (IPO),'Copyright and AI: Consultation', December 2024,https://www.gov.uk/government/consultations/copyright-and-artificial-intelligence/copyright-and-artificial-intelligence#c-our-proposed-approach [online resource] (accessed 20.9.2025). Contains public sector information licensed under the Open Government Licence v3.0. Morreale, F. et al. (2024) 'The unwitting labourer: extracting humanness in AI training', AI & Soc, 39, 2389–2399, https://doi.org/10.1007/s00146-023-01692-3 [online resource]. Population Matters (PM), https://populationmatters.org/the-facts-numbers/ [online resource] (accessed 20.9.2025). 'Data Page: GDP per capita', part of the following publication: Max Roser, Bertha Rohenkohl, Pablo Arriagada, Joe Hasell, Hannah Ritchie, and Esteban Ortiz-Ospina (2023), 'Economic Growth'. Data adapted from Bolt and van Zanden. Retrieved from https://archive.ourworldindata.org/20250915-110645/grapher/gdp-per-capita-maddison-project-database.html [online resource] (archived on September 15, 2025).





Riots, bias, IPR and questions on AI technology